Each time a user views a product on an e-commerce site, a request is sent to the Cliplister server for a correlating clip.

If a clip is available, a play button will automatically appear on the page. Once the user clicks “play,” the film will begin.

The video content cannot be saved to online retailers’ servers or by any third party.

Manufacturers may further administrate their materials by turning individual clips “on” or “off” for each e-commerce site. All updates occur live.